ResourcesPodcast

From ER to CEO: How One Physician Built a Med Device Company by Solving What Others Ignored
with Dr. Liz Clayborne

Episode 33 · September 3, 2025 · 35 min

Hosted by Alison Curfman, MD

AIFundraisingAdvisingCareer pathsMedical devices

Show notes

In this episode of Startup Physicians, Dr. Liz Clayborne shares her journey from being a medical resident to becoming the CEO and founder of Nasaclip, a medical device company focused on addressing the common issue of nosebleeds. She discusses the importance of identifying problems in clinical practice, the process of developing a medical device, and the significance of intellectual property. Dr. Clayborne emphasizes the need for market research, customer discovery, and the iterative process of product design. She also highlights the challenges of transitioning from a clinical role to full-time entrepreneurship and the skills necessary for effective pitching and fundraising. 

Episode Highlights:

00:00Introduction to the Journey of a Physician Founder

01:23Identifying a Problem in Emergency Medicine

05:54The Importance of Intellectual Property

10:38Leveraging Resources for Innovation

11:52Understanding Market Fit and Customer Discovery

15:47The Evolution of Nasaclip

19:00From Idea to Prototype

20:51Transitioning to Full-Time Entrepreneurship

23:02The Art of Pitching and Fundraising

27:17Encouragement for Aspiring Physician Founders

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